Marketing Like a Mother
Marketing Like a Mother
Why 'Less is More' is the Secret to Mom Life (and Great Skin)
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Why 'Less is More' is the Secret to Mom Life (and Great Skin)

What if the secret to looking and feeling your best isn’t doing more, but actually doing less? In this episode of Marketing Like a Mother, Olivia chats with Stephanie Garcia-Malcom, a makeup artist, entrepreneur, and mom, about embracing the “less is more” philosophy in beauty, business, and life. Stephanie shares how simplifying her beauty routine and creating a sustainable skincare line (Ouli’s Ointment) transformed not only her career but also her mindset.

Whether you’re an overwhelmed mom or a multitasking entrepreneur (or both…), this episode will inspire you to slow down, scale back, and reclaim your confidence—one step (and one eyebrow brush) at a time.

Key Takeaways:

Simplify to Amplify: Reduce your beauty routine to the essentials and focus on what truly works for you.

Confidence is in the Basics: Sometimes all you need is a clean face, a little mascara, and a boost of self-love.

Make Time for You: Even five minutes of intentional self-care can completely change how you feel about yourself.

Start Small: Don’t aim for perfection—start with one small habit.

Sustainability Matters: Stephanie’s journey with Ouli’s Ointment proves that sustainable, simple products can have a big impact.

Ready to simplify your beauty routine and feel more confident in less time? Connect with Stephanie on Instagram at @oulisointment or @thestephaniegm and check out her sustainable skincare products at oulis-ointment.com. Don’t forget to share this episode with a fellow mompreneur who could use a confidence boost!

Listeners can use code MLAM20 for 20% off their purchase at Ouli’s Ointment!

Looking for more resources? Click here!

Marketing Like a Mother
Marketing Like a Mother
A podcast designed to help mom entrepreneurs grow a business and life you love! (Even if you only have naptime or the occasional distraction of an episode of Bluey to work in...)
Episode format includes step-by-step trainings and guest interviews.