Ever feel like you’re managing all the things—at home, at work, in life—and somehow, you’re still expected to remember the dentist appointments, the permission slips, and where everyone’s shoes are? 😵💫 In this episode of Marketing Like a Mother, I’m sitting down with Lori Sugarman-Li about the invisible labor that keeps families running—and why we need to start talking about it.
From shifting the way we think about “chores” to creating family systems that actually work, Lori shares insights on how to bring more balance, clarity, and (dare we say) joy into the daily grind of parenting, home life, and everything in between.
Key Takeaways:
The mental load is more than just housework—it’s the constant thinking, planning, and remembering that takes up space in your brain.
Why “helping” isn’t the same as shared ownership—and how small language shifts can change the way your family functions.
How to create simple systems at home so the burden of daily life doesn’t fall on one person (ahem, you).
Why getting kids involved early builds confidence, independence, and makes life easier for everyone.
How reframing “chores” as family contributions can shift the way we (and our kids) see the work of home and care.
Ready to shift the way you think about home and family responsibilities? Jump into the episode now!
Here are some ways to connect with Lori:
Website: https://ourhomeourpride.com/
Instagram: https://www.instagram.com/ourhomeourpride/
LinkedIn: https://www.linkedin.com/in/lori-sugarman-li-50592911/
Check out Lori’s book, Our Home, The Love, Work, And Heart of Family
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