What happens when your “perfect” business starts feeling like a too-tight sweater you can’t breathe in anymore? In this episode, I catch up with my longtime biz bestie (and original podcast co-host!) Michelle Pontvert to talk through the often messy, magical, and mildly panic-inducing process of pivoting your business. We share the behind-the-scenes moments, including scrapping offers mid-launch, beta test drama, letting go of old products (RIP, forgotten templates), and how to trust yourself enough to go in a new direction.
Whether you’re deep in the pivot zone or wondering if your current path is actually the right fit, this one’s for you.
What We Cover:
How Michelle went from web design to event-hosting extraordinaire, and why her journey was anything but linear.
The surprising sign that it might be time to let go of an old offer… even if it’s still making sales.
What happened when I hit pause mid-beta launch (spoiler: nobody burned down the internet).
Why “niching down” isn’t the magic answer—but clarity is.
How to test your way into the right offer without spinning your wheels for another six months.
Why letting go of something doesn’t mean failure—and what it might actually open up instead.
Connet with Michelle:
Connect on Instagram: @michellepontvert
Additional Resources:
Book a free Strategy Session with me and I’ll help you figure out your next steps to hit your goals
Want to submit a question for a future episode? Email me your Q at olivia@thebluebellgroup.com
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