In this special Q&A episode of Marketing Like a Mother, Michelle interviews Olivia about her brand new book, Hold My Juice Box. Olivia shares her journey of finally taking the leap to write the book, despite a chaotic period in her life. They discuss the inspiration behind the book, which is tailored for moms with businesses, addressing the mindset hurdles like mom guilt and imposter syndrome that often hold them back.
Olivia dives deep into the process of writing and editing the book, explaining how she managed to fit it into her busy schedule and the challenges of maintaining objectivity during editing. She also talks about the importance of celebrating small milestones and the support system she built around her, including beta readers and external editors. The episode wraps up with a look at Olivia's marketing strategy for the book launch and an invitation to join the virtual launch party.
Tune in to hear the behind-the-scenes details of writing Hold My Juice Box and get inspired to tackle your own big projects, no matter how daunting they may seem.
Key Takeaways:
The importance of challenging mindset blocks like mom guilt.
Practical tips on fitting a big project into an already full schedule.
The value of external feedback and setting aside time to gain fresh perspectives on your work.
How to celebrate small wins along the journey to keep motivation high.
An inside look at the transition from writing to marketing a book.
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Learn more about Michelle here and about Olivia here.
Behind the Scenes: Writing 'Hold My Juice Box'